The Giant Company is changing how it fulfills online grocery orders, ending deliveries handled by its own employees and closing five e-commerce fulfillment centers across Pennsylvania as it pivots to a faster, store-based model.
Under the new approach, Giant workers will pick items for online orders directly from local stores rather than centralized fulfillment centers. Delivery will be handled by third-party services, including Instacart and DoorDash, replacing the company’s GIANT Direct drivers. Customers will continue to place orders through the Giant app, with the transition expected to be completed by the end of April.
The shift reflects evolving consumer expectations for speed and flexibility in online grocery shopping. By moving order selection into stores and relying on third-party delivery networks, Giant aims to offer quicker delivery times, expanded product availability and one-hour delivery windows. The new system will also allow customers to modify orders closer to their scheduled delivery time.
Giant’s fulfillment centers were expanded during the pandemic, when online grocery shopping surged. Since then, competition in the online grocery space has intensified, with multiple supermarket chains offering delivery through third-party platforms.
Source: MSN