Google has unveiled a major update to its search engine for US users, incorporating advanced AI features to enhance user experience. The update, which started rolling out this week, introduces “AI Overviews,” which are AI-generated summaries that appear above traditional search results. These Overviews aim to provide quick, relevant information, addressing concerns from publishers that these features might reduce traffic to their websites. Contrary to these worries, Google has reported that search results accompanied by AI Overviews tend to receive more clicks. This move is part of Google’s broader strategy to integrate more AI into its services, as it competes with major players like OpenAI and Microsoft in the rapidly evolving AI landscape.
Source: Bloomberg
