The U.S. Department of Justice (DOJ) has proposed that Google divest its Chrome browser as part of a broader plan to address the company’s dominance in the search market. This follows an August court ruling that determined Google holds a monopoly, violating antitrust laws under the Sherman Act.
Launched in 2008, Chrome has been a cornerstone of Google’s business, funneling user data to enhance its ad-targeting capabilities. The DOJ contends that separating Chrome from Google’s operations would foster competition by providing rival search engines equal access to this widely used browser.
In addition to divesting Chrome, the DOJ has called for restrictions on Google’s exclusive agreements with third parties like Apple and Samsung, which currently position Google Search as the default option on their devices. The DOJ also recommends measures to curb Google’s ability to favor its search services within its Android ecosystem.
The DOJ’s proposals include a 10-year oversight period to ensure compliance, along with a requirement for Google to provide monthly updates on its search ad auction practices. Search advertising generated $49.4 billion for Google’s parent company, Alphabet, in the last quarter, highlighting the stakes involved.
While Google has announced plans to appeal the monopoly ruling, legal experts suggest the court may focus on eliminating exclusive agreements rather than ordering a breakup. Still, the DOJ’s push to divest Chrome marks the most aggressive federal antitrust action since its case against Microsoft in 2001.
Source: CNBC